My story
Meet Beatrice Bloom London
The name Beatrice carries the beautiful meaning of “blessed,” while Bloom symbolises personal and creative growth—two qualities that perfectly encapsulate the heart of my journey. And as a Londoner born and bred, London is not just a location; it’s the vibrant backdrop that inspires everything I create.
I’m a native Londoner through and through, and Soho is the place I call home. Nestled in the bustling heart of the city, my creative sanctuary is surrounded by some of London’s most iconic landmarks. One of my favourites is Liberty London—a haven of colour, pattern, and artistic history that has deeply influenced my work.
In March 2024, I brought my dream to life with the launch of Beatrice Bloom London, a small, independently female-owned sustainable business. From day one, my mission has been clear: to create timeless, elegant designs with sustainability at their core. Every piece is lovingly handcrafted by me, using sustainable materials that ensure beauty and longevity. From trays and matching tissue box covers and waste paper bins, to bespoke commissions, every item is a blend of artistry and eco-conscious craftsmanship.
But it’s not just about the designs—it’s about giving back. For every sale, I plant a tree in the Amazon rainforest, helping to restore our planet’s lungs. All products are also shipped plastic-free, because protecting the oceans and environment isn’t just a promise—it’s the foundation of everything I do.
Since launching, I’ve been overwhelmed by the incredible support from my wonderful customers and the recognition from prestigious publications. Being discovered by British Vogue and House & Garden felt like a dream come true—a “pinch-me” moment I’ll never forget.
Beatrice Bloom London is more than a business; it’s a celebration of creativity, sustainability, and the belief that thoughtful design can make a difference—not just in your home, but for the planet too. Thank you for being part of this journey with me. Together, we’re growing something beautiful.