The design process behind the Beatrice Bloom London's Victoria range

The design process behind the Beatrice Bloom London's Victoria range

For numerous years, I worked in Knightsbridge, a mere stone's throw away from the illustrious showroom of Andrew Martin on Walton Street. Andrew Martin, hailed as an exceptional iconic British interior designer, ascended to prominence as a luminary within the domain of design, imbuing spaces with his unmistakable flair and imaginative prowess. He has etched a distinctive niche for himself in the realm of interior design, seamlessly blending innovation with enduring elegance to redefine the very essence of living spaces.  As a Soho resident I am now a stone's throw away from his latest showroom on Tottenham Court Road, so again, years later I feel very fortunate to be able to visit regularly to admire his wonderful collection. 

I hold a profound admiration for Andrew Martin's creative genius, perpetually enchanted by his visionary approach to design. To remain abreast of the latest developments in the world of interior aesthetics, I religiously read his annual interior design reviews. It is my aspiration to one day grace the pages of his esteemed review—a dream that embodies the pinnacle of artistic achievement for me.

It was imperative for me to incorporate a selection of Andrew Martin paper into my designs, as the Beatrice Bloom London's brand ethos revolves around the utilisation of iconic British heritage prints. In this pursuit, I found myself instantly captivated by the Penny Post wallpaper, particularly in its charcoal colour variant. The allure of this design was undeniable, prompting me to pair it with a striking red paint reminiscent of the iconic Royal Mail post boxes. The synergy between the penny stamp and the quintessential Royal Mail box served as a compelling inspiration, prompting a seamless fusion.

A snapshot of my vision board for the Victoria range

The Victoria Square Tissue Box Cover by Beatrice Bloom London

 Thank you for passing by my blog post, much love x 

 

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